Afruity worldview makes us slobber, and adds kilos to our weight for quite a few years. It existed under different names but today’s name is used since 1992. There were not many changes to design since then and it is visible. That can dissuade new customers. So we thought that this brand deserves a new coat. We wanted people to slobber not only when they see all the cakes but from the moment they see the brand itself is they visit the shop and sin with some homemade cakes and ice cream. We wanted to modernize the visual identity but maintain the retro look of the home candy shop from which is remembered.