Pivní 5Boj (Beer pentathlon) is a social and cultural event dedicated to beer, its history, and sport. That means it is not like any other „Beerfest“ and it is enriched with fun competitions. Sponsors wanted the visuals to be really playful and fun so we decided to advertise the event with a mascot called Mr. keg. I created illustrations, which he is based on, and made 6 different posters. One for every discipline and one as a bonus. Those were all around the town.